Which of the following represents a feature or image that makes one product different from its competitors?
A) Marketing strategy
B) Product differentiation
C) Place distribution
D) Personal selling
E) Product positioning

Question

Quizplus · Accepted Answer

Product differentiation refers to the feature or image that sets one product apart from its competitors. A marketing strategy, place distribution, personal selling, and product positioning may all be used to promote or sell a product, but they do not necessarily make it different from its competitors.

Which of the Following Represents a Feature or Image That