Which of the following is the combination of traits based on location and population characteristics used to identify consumers and act as a common segmentation tool?
A) Psychographic variables
B) Behavioral variables
C) Marketing variables
D) Geo-demographic variables
E) Primary variables

Question

Quizplus · Accepted Answer

Geo-demographic variables are a combination of geographic and demographic characteristics used to identify consumers and act as a common segmentation tool. This includes factors such as age, income, education, and location-based information like zip codes or neighborhoods.

Which of the Following Is the Combination of Traits Based