When selling industrial goods and services,using representatives who are trained to understand the needs of each customer is a key component of
A) advertising.
B) personal selling.
C) sales promotions.
D) publicity.
E) interactive marketing.

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face interactions with customers, which allows representatives to understand the specific needs and requirements of each customer. This is particularly important in the industrial goods and services sector where products may be complex and tailored to specific business needs. Therefore, using trained representatives who can personalize their approach to each customer is essential for successful selling. This cannot be achieved through advertising, sales promotions, publicity or interactive marketing.

When Selling Industrial Goods and Services,using Representatives Who Are Trained