What are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?
A) to get consumers to try their product
B) to create product awareness
C) to provide information
D) to increase the amount and frequency of use

Question

Quizplus · Accepted Answer

Airlines are trying to increase the amount and frequency of use of their products by incentivizing customers to choose their airline over competitors through the promise of earning points and redeeming them for free travel, rental cars, and other merchandise.

What Are Airlines Trying to Achieve When They Use Frequent