Which of the following statements best describes the functions performed by channels?
A) Channel functions can easily be eliminated.
B) Inventory handling is the least expensive of all functions performed by channel members and can profitably be performed by the manufacturer.
C) The average customer understands the importance of channels in maintaining low prices.
D) Although channel members can be eliminated, their functions cannot.

Question

Quizplus · Accepted Answer

Channels perform important functions such as inventory handling, transportation, and promotion of products. While channel members can be eliminated, their functions cannot be eliminated as easily without affecting the efficiency and effectiveness of the distribution process. Option A and C are incorrect as they do not reflect the significance and complexity of channel functions. Option B is incorrect as inventory handling is just one of the many functions performed by channels and cannot always be handled profitably by the manufacturer alone.

Which of the Following Statements Best Describes the Functions Performed