Suppose a manufacturer has a product that is in strong demand and selects only one dealer to handle the product in a particular area. This is an example of which type of distribution?
A) exclusive
B) selective
C) dedicated
D) demand-pull

Question

Quizplus · Accepted Answer

Exclusive distribution involves limiting the number of dealers or retailers that carry a product to only one in a particular area. This strategy is often used for high-end or luxury products, as it allows the manufacturer to maintain more control over the product and its pricing. Selective distribution involves working with a limited number of dealers or retailers, while dedicated distribution is a term not commonly used in marketing. Demand-pull refers to a marketing strategy that focuses on creating demand for a product rather than simply pushing it out to consumers.

Suppose a Manufacturer Has a Product That Is in Strong