Which of the following is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product?
A) the product strategy
B) the promotional mix
C) the marketing mix
D) the distribution strategy

Question

Quizplus · Accepted Answer

The combination of advertising, personal selling, sales promotion, and public relations used to promote a product is collectively known as the promotional mix. The marketing mix (C) includes the four Ps of marketing: product, price, place, and promotion. The distribution strategy (D) refers specifically to the plan for getting products into the hands of consumers. The product strategy (A) focuses on developing and designing a product itself.

Which of the Following Is the Combination of Advertising, Personal