What is the term used when an entire organization is coordinated in the process of planning, purchasing, promotion, and other aspects with more of a customer focus?
A) omni channel
B) dual distribution
C) strategic channel
D) integrated distribution

Question

Quizplus · Accepted Answer

Omni-channel refers to a multi-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store. This approach involves the integration and coordination of various functions within an organization to focus on delivering a consistent and comprehensive customer experience across all channels.

What Is the Term Used When an Entire Organization Is