According to the elaboration likelihood model (ELM), if the involvement level of the target audience is high, peripheral cues may be more important than detailed message arguments.

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According to the elaboration likelihood model (ELM), if the involvement level of the target audience is high, central route processing is more likely to occur, meaning that detailed message arguments are more important than peripheral cues. If the involvement level of the target audience is low, peripheral cues may have a stronger impact on persuasion.

According to the Elaboration Likelihood Model (ELM), If the Involvement