Low-involvement purchase decisions are areas where a standard hierarchy response process is likely.

Question

Quizplus · Accepted Answer

The statement is the opposite of what is actually true. Low-involvement purchase decisions, such as purchasing household items or convenience goods, are more likely to follow a standard hierarchy response process, while high-involvement purchases, such as those for personal computers, appliances, and cars, are more likely to follow an extended decision-making process.

Low-Involvement Purchase Decisions Are Areas Where a Standard Hierarchy Response