The AIDA model was developed to represent the stages a consumer goes through in a purchase decision.
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Q3: The receiver's perception of the source of
Q4: When central processing of an advertising message
Q5: Companies that utilize viral marketing must develop
Q6: The responsibility to encode a message in
Q7: Experts note that buzz marketing techniques are
Q9: The innovation adoption model states that potential
Q10: For many products, the impression or image
Q11: Salespeople serve as personal channels of communication
Q12: According to the elaboration likelihood model (ELM),
Q13: Phone conversations account for the vast majority
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