For many products, the impression or image that the ad creates determines the communication effectiveness more than the actual words of the message do.

Question

Quizplus · Accepted Answer

This statement is true. In advertising, sometimes the visual image or impression created by an ad can have a bigger impact on the audience than the actual words or message being conveyed. This is because people often respond more strongly to visuals than to written or spoken words.

For Many Products, the Impression or Image That the Ad