Which of the following is associated with the day-after-recall test?
A)Eye tracking test
B)Burke test
C)Flesch test
D)Galvanic skin response test
E)Bingo cards

Name: Which of the following is associated with the day-after-recall test? A)Eye tracking test B)Burke test C)Flesch test D)Galvanic skin response test E)Bingo cards
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Question

Quizplus · Accepted Answer

The day-after-recall test is also known as the Burke test, which involves testing participants on their recall of ads or brand information the day after they were exposed to it.

Which of the Following Is Associated with the Day-After-Recall Test