One of the major advantages of inquiry tests is that they are:
A)inexpensive to implement for measuring an ad's effectiveness.
B)very effective for comparing different versions of an ad or medium used.
C)the most accurate measure of the creative aspects of an ad.
D)a true measure of the attention-getting aspects of an ad.
E)not subjected to time constraints.

Question

Quizplus · Accepted Answer

The Answer of One of the major advantages of inquiry tests is that they are:
A)inexpensive to implement for measuring an ad's effectiveness.
B)very effective for comparing different versions of an ad or medium used.
C)the most accurate measure of the creative aspects of an ad.
D)a true measure of the attention-getting aspects of an ad.
E)not subjected to time constraints.

One of the Major Advantages of Inquiry Tests Is That