_____ distinguishes between alpha activity in the left and right sides of a brain and is used to determine how an ad is affecting the mental processes of the individual viewing it.
A)Cerebral response testing
B)Gamma activity
C)Pupillometrics
D)Beta activity
E)Hemispheric lateralization

Question

Quizplus · Accepted Answer

Hemispheric lateralization refers to the differences in processing between the left and right hemispheres of the brain, often assessed by measuring alpha activity, which can indicate how an ad affects mental processes.

_____ Distinguishes Between Alpha Activity in the Left and Right