Which of the following statements is true of the recall method used in testing print ads?
A)Recall tests are not affected by interviewer bias.
B)Brand-associated scores are valuable measures of recall tests.
C)Recall tests are useful when measuring an ad's impact on memory.
D)Recall tests are significantly different from pretests used in broadcast ads.
E)Recall tests and recognition tests are synonymous.

Question

Quizplus · Accepted Answer

Recall tests are useful in measuring an ad's impact on memory, as they ask participants to remember specific elements of the ad. Brand-associated scores can also be valuable measures in recall tests, but A, D, and E are not true statements.

Which of the Following Statements Is True of the Recall