According to the Starch Ad Readership Report, the primary advantage offered by the recognition method of posttesting ads is:
A)the reliability of its recognition scores.
B)true claims of recognition by participants in a test.
C)the ability to judge specific aspects of an ad.
D)lack of interviewer bias.
E)the validity of the recognition scores.

Question

Quizplus · Accepted Answer

The recognition method allows for the evaluation of specific elements within an advertisement, providing detailed insights into which parts of the ad are noticed and remembered by the audience.

According to the Starch Ad Readership Report, the Primary Advantage