In _____ tests, people are brought to a particular location where they are shown ads and/or commercials and testers either ask questions about them or measure participants' responses by other methods-for example, pupil dilation, eye tracking, or galvanic skin response.
A)field
B)ground
C)laboratory
D)closed
E)recognition

Question

Quizplus · Accepted Answer

Laboratory tests involve controlled environments where participants' reactions to advertisements can be measured using various methods such as pupil dilation, eye tracking, or galvanic skin response.

In _____ Tests, People Are Brought to a Particular Location