Advertising testing methods such as association measures, tracking studies, and inquiry tests are examples of:
A)single-source real world methods.
B)posttest field methods.
C)pretest laboratory methods.
D)posttest laboratory methods.
E)pretest field methods.

Question

Quizplus · Accepted Answer

Association measures, tracking studies, and inquiry tests are all methods that are conducted after the advertisement has been released, which falls under posttest field methods. These methods are used to measure the effectiveness of the advertisement in the real world. Single-source real world methods would involve using a single source of data to track the performance of an advertisement. Pretest laboratory methods would involve testing the advertisement before releasing it to the real world, while posttest laboratory methods would involve testing the advertisement in a controlled environment after it has been released. Pretest field methods would involve testing the advertisement in the real world before it is released.

Advertising Testing Methods Such as Association Measures, Tracking Studies, and Inquiry