Consumer juries and portfolio tests are examples of:
A) single-source real world methods.
B) posttest field methods.
C) pretest laboratory methods.
D) posttest laboratory methods.
E) pretest field methods.
Correct Answer:
Verified
Q21: _ tests are tests of an ad
Q22: The fact that people in a market
Q23: Which of the following is a posttest
Q24: Advertising testing methods such as association measures,
Q25: _ occur after an ad or commercial
Q27: One major disadvantage of laboratory tests is
Q28: In _ tests, people are brought to
Q29: Posttesting is designed to:
A)eliminate the problems associated
Q30: An advantage offered by field tests to
Q31: Commercials and print ads undergo posttesting in
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