Posttesting is designed to:
A)eliminate the problems associated with the primacy and recency effects.
B)check the impact of positioning statements.
C)serve as input into the next period's situation analysis.
D)determine what psychological factors will influence ad perception.
E)avoid problems associated with selective perception.

Question

Quizplus · Accepted Answer

Posttesting is used to evaluate the effectiveness of a campaign after it has run, providing insights that can be used to inform future marketing strategies and situation analyses.

Posttesting Is Designed To