Which of the following is a posttest method for measuring advertising effectiveness conducted in a field setting?
A)Readability tests
B)Consumer juries
C)Portfolio tests
D)Recognition tests
E)Physiological measures

Question

Quizplus · Accepted Answer

Recognition tests are a posttest method used to measure advertising effectiveness in a field setting by asking consumers if they remember seeing or hearing a specific advertisement. This method is effective in measuring the awareness and recall of the advertisement.

Which of the Following Is a Posttest Method for Measuring