The _____ occurs when a low rating on one characteristic leads to an overall low rating.
A) halo effect
B) horns effect
C) similar-to-me error
D) contrast error

Question

Quizplus · Accepted Answer

The horns effect occurs when a low rating on one characteristic leads to an overall negative perception or low rating of the individual as a whole. The halo effect is the opposite: a high rating on one characteristic leads to an overall positive perception or high rating of the individual. The similar-to-me error occurs when individuals attribute more favorable qualities to others who are similar to themselves. The contrast error occurs when an individual's performance or qualities are evaluated in comparison to others, rather than on their own merit.

The _____ Occurs When a Low Rating on One Characteristic