Which of the following companies tracks Internet users' surfing behaviors and provides this information to advertisers that wish to target prospective customers based on their online search behavior?
A) Audience Science
B) Knowledge Factory
C) Nielsen Claritas
D) a and b only
E) a, b, and c
Correct Answer:
Verified
Q44: _ represents information about consumers' behavior in
Q45: Which type of data is relatively easy
Q46: The best predictor of one's future behavior
Q47: A good positioning statement should satisfy two
Q48: In deciding among the four general targeting
Q50: Meaning is determined solely by the message
Q51: Targeting implies precision and _.
A) efficiency of effort
B) efficiency
Q52: Sophisticated practitioners realized that demographic information tells
Q53: Brand positioning is an essential preliminary activity,or
Q54: Which type of data is relatively difficult
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