Which type of data is relatively difficult or expensive to obtain but is the best predictor of choice behavior?
A) demographic
B) psychographic
C) behaviorgraphic
D) geodemographic
E) holographic

Question

Which type of data is relatively difficult or expensive to obtain but is the best predictor of choice behavior? 
A) demographic 
B) psychographic 
C) behaviorgraphic 
D) geodemographic 
E) holographic

Quizplus · Accepted Answer

Behaviorgraphic data, which includes past behaviors and actions, is often the best predictor of future choice behavior, though it can be difficult or expensive to collect.

Which Type of Data Is Relatively Difficult or Expensive to Obtain