In deciding among the four general targeting methods,a marketer must consider two factors.These factors are _____.
A) how large should the target be, and what area(s) of the country should it include
B) what media would best reach the target market, and what appeal would work best
C) how many target markets should be selected, and how large should they be
D) how to evaluate the success of the marcom strategies and measure of financial success
E) how easy or difficult is it to collect data, and how predictive the characteristic is of consumer choice behavior

Question

In deciding among the four general targeting methods,a marketer must consider two factors.These factors are _____.
A) how large should the target be, and what area(s) of the country should it include 
B) what media would best reach the target market, and what appeal would work best 
C) how many target markets should be selected, and how large should they be 
D) how to evaluate the success of the marcom strategies and measure of financial success 
E) how easy or difficult is it to collect data, and how predictive the characteristic is of consumer choice behavior

Quizplus · Accepted Answer

The two factors that a marketer must consider in deciding among the four general targeting methods are how easy or difficult it is to collect data and how predictive the characteristic is of consumer choice behavior. This suggests that the best choice is E, as it directly addresses these two factors. Option A is partially correct, but it only addresses one factor instead of both factors. Option B focuses on media and appeal rather than targeting methods. Option C is incorrect because it is not necessary to select multiple target markets when deciding among targeting methods. Option D is related to the evaluation of success, but it does not address the factors that should be considered when deciding on targeting methods.

In Deciding Among the Four General Targeting Methods,a Marketer Must