_____ represents information about consumers' behavior in a particular product category or set of related categories.
A) Demographics
B) Behaviorgraphics
C) Psychographics
D) Geodemographics
E) Lifestyle analysis

Question

_____ represents information about consumers' behavior in a particular product category or set of related categories.
A) Demographics 
B) Behaviorgraphics 
C) Psychographics 
D) Geodemographics 
E) Lifestyle analysis

Quizplus · Accepted Answer

Behaviorgraphics is the representation of consumer behavior in a particular product category or set of related categories. Demographics refers to characteristics such as age, income, and education level of a consumer group. Psychographics involves studying consumers' values, attitudes, and lifestyles. Geodemographics combines geographic and demographic data to understand consumer behavior, and lifestyle analysis involves studying consumers' interests and activities.

_____ Represents Information About Consumers' Behavior in a Particular Product