Which type of data is relatively easy to obtain but is the least predictive of consumer choice behavior?
A) demographic
B) behavioral
C) psychographic
D) geodemographic
E) holographic

Question

Which type of data is relatively easy to obtain but is the least predictive of consumer choice behavior? 
A) demographic 
B) behavioral 
C) psychographic 
D) geodemographic 
E) holographic

Quizplus · Accepted Answer

Demographic data such as age, gender, income, and education level are relatively easy to obtain but they only provide limited information about the consumer's behavior and preferences. Other types of data such as behavioral and psychographic are more predictive of consumer choice behavior.

Which Type of Data Is Relatively Easy to Obtain but Is