states that there are two basic routes to persuasion,the central route and the peripheral route.With the peripheral route to persuasion,:
A)the message will be more likely received if a celebrity endorser is used
B)the message should contain a lot of information
C)the receiver is viewed as very actively involved in the communication process
D)the quality of the message claims are more important than the spokesperson,headline,pictures,or music bed
E)the sender is dealing with a high-involvement buying situation

Question

Quizplus · Accepted Answer

The peripheral route relies on cues such as celebrity endorsements, catchy headlines, and appealing visuals to persuade the audience. These cues are not necessarily related to the quality of the message, but they enhance the likability or attractiveness of the message. Utilizing a celebrity endorser is an example of a peripheral cue that can increase the chances of the message being received.

States That There Are Two Basic Routes to Persuasion,the Central