,a receiver lacks the ability or motivation to process information under the _____ route to persuasion.
A)central
B)peripheral
C)cognitive
D)high-involvement
E)affective

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves making judgments based on cues that are not directly related to the message, such as attractiveness of the communicator or music in the background. Therefore, a receiver who lacks the ability or motivation to process information would rely on these peripheral cues rather than on the central message arguments, indicating that the peripheral route is being used.

,A Receiver Lacks the Ability or Motivation to Process Information