Ned is planning on buying a new computer.He carefully studied the contents of an ad describing the superiority of Dell computers and scrutinized how the advertising message argued in favor of Dell's superiority.According to the ELM,Ned is engaging in what type of message processing?
A)support arguing
B)central processing
C)peripheral processing
D)source bolstering
E)comparative analysis

Question

Quizplus · Accepted Answer

Central processing is characterized by a careful evaluation of message content and a focus on quality arguments. Ned's careful study of the ad's message content and argumentation suggests that he is engaging in central processing.

Ned Is Planning on Buying a New Computer