indicates that the willingness to process an ad is a function of two elements.They are the _____ to process the message.
A)encoding and decoding abilities
B)motivation and ability
C)knowledge and technical skills
D)attitude and linguistics skills
E)verbal and nonverbal skills

Question

Quizplus · Accepted Answer

Motivation and ability are two key elements that determine a person's willingness to process an ad. Motivation reflects the individual's drive to pay attention to the ad, while ability refers to the cognitive and physical resources necessary to process the ad's message. Both of these factors must be present for effective ad processing to occur.

Indicates That the Willingness to Process an Ad Is a Function