states that there are two basic routes to persuasion,the central route and the peripheral route.Under the central route to persuasion,a message recipient is viewed as:
A)lacking the motivation to process a message
B)having a low level of involvement and relying on imagery processing
C)a very active and involved participant in the communications process
D)having low ability to attend to and comprehend a message
E)unlikely to engage in detailed cognitive processing

Question

Quizplus · Accepted Answer

Under the central route to persuasion, the message recipient is viewed as a very active and involved participant in the communication process, who is likely to engage in detailed cognitive processing of the message. This route is characterized by a high level of involvement and motivation to process the message.

States That There Are Two Basic Routes to Persuasion,the Central