The _____ is a model that addresses the differences in the ways consumers respond to persuasive messages.
A)elaboration likelihood model (ELM)
B)5-W's model of communication
C)AIDA model
D)information processing model
E)cognitive response model

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) addresses the differences in the ways consumers respond to persuasive messages by considering the degree of elaboration, or cognitive effort, a consumer puts into processing the message. It suggests that consumers can be motivated to process a message both deeply (high elaboration) or superficially (low elaboration), and the level of elaboration will affect the outcomes of message processing. The other models listed focus on different aspects of communication and persuasion, but not specifically the differences in consumer response.

The _____ Is a Model That Addresses the Differences in the Ways