_____ are thoughts that occur to a consumer when reading,viewing,and/or hearing a communication.
A)Cognitive responses
B)Affective responses
C)Selective impressions
D)Elaborations
E)Conative impressions

Question

Quizplus · Accepted Answer

Cognitive responses refer to the thoughts or mental reactions that a consumer has when exposed to a communication, such as an advertisement or a sales pitch. These can include thoughts about the product or brand being advertised, thoughts about the benefits or drawbacks of the product, or thoughts about the credibility of the source of the communication. Affective responses, on the other hand, refer to emotional reactions that a consumer may have, such as liking or disliking the ad or feeling happy or sad after watching it. Selective impressions, elaborations, and conative impressions are not relevant terms in this context.

_____ Are Thoughts That Occur to a Consumer When Reading,viewing,and/or