Which of the following statements about communications objectives is true?
A)When setting objectives using the communications effect pyramid,the last step reached is trial.
B)Sales goal cannot be translated into communications objectives.
C)Marketing and advertising managers do not rely on experience and intuition when setting communications goals.
D)Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals.
E)All of the above statements about communications objectives are true.

Question

Quizplus · Accepted Answer

Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals. The DAGMAR (Defining Advertising Goals for Measured Advertising Results) approach is a method used by marketers to set and measure advertising objectives. It involves four stages: awareness, comprehension, conviction, and action. The objectives set in each stage are referred to as communications objectives. The ultimate goal is to get the customer to take action, which can be measured in terms of sales or other metrics.

Which of the Following Statements About Communications Objectives Is True