Advocates of communication-based objectives for advertising propose using _____ as a basis for setting these objectives.
A)sales.
B)market share.
C)stages of a hierarchical response model.
D)carry-over effects.
E)market behavior.

Question

Quizplus · Accepted Answer

Communication-based objectives focus on specific stages of a hierarchical response model, such as awareness, knowledge, preference, conviction, and purchase. This approach aims to influence the consumer's behavior by building a relationship between the brand and the customer through effective communication. Sales, market share, carry-over effects, and market behavior may be considered as outcome variables of communication-based objectives but are not the basis for setting these objectives.

Advocates of Communication-Based Objectives for Advertising Propose Using _____ as a Basis