Sales-oriented objectives are appropriate for:
A)all Internet marketing.
B)retail advertising promoting a sale or special event.
C)products that have been introduced in a highly volatile market.
D)any advertising campaign aimed at maintaining brand awareness.
E)creating favorable attitudes and images for a brand or a product before purchase could occur.

Question

Quizplus · Accepted Answer

Sales-oriented objectives are focused on promoting a sale or special event, which is suitable for retail advertising.

Answer: C 
 Sales-oriented objectives are relevant for products that have been introduced in a highly volatile market where increasing sales is crucial for survival.

Answer: E 
 Sales-oriented objectives are not appropriate for creating favorable attitudes or brand awareness. This requires a different set of marketing objectives, such as building brand equity or improving brand reputation.

Sales-Oriented Objectives Are Appropriate For