Various response hierarchy variables such as awareness,knowledge,interest,attitudes,and intention are the basis for:
A)marketing objectives.
B)sales-oriented objectives.
C)image objectives.
D)communications objectives.
E)the carry-over effects.

Question

Quizplus · Accepted Answer

Response hierarchy variables such as awareness, knowledge, interest, attitudes and intention are the basis for setting communications objectives. Communications objectives are designed to move target consumers from unawareness to awareness, from knowledge to interest, from interest to desire or favorable attitudes, and from desire or favorable attitudes to action or purchase. Therefore, choice D is the best option.

Various Response Hierarchy Variables Such as Awareness,knowledge,interest,attitudes,and Intention Are the Basis