Which of the following statements about communications objectives is true?
A)It is easy to translate sales goals into communications objectives.
B)It can be difficult to determine the relationship between communications objectives and sales performance.
C)Communications objectives cannot serve as operational guidelines to the planning,execution,and evaluation of the promotional program.
D)Marketing managers do not recognize the value of setting communications objectives.
E)There are precise formulas to use when translating sales goals into specific communications objectives.

Question

Quizplus · Accepted Answer

Determining the relationship between communications objectives and sales performance can be complex and challenging. It is not always easy to measure the impact of promotional activities on sales, as there are many factors that can influence consumer behavior. However, setting clear communications objectives is still valuable in guiding the development and implementation of promotional strategies.

Which of the Following Statements About Communications Objectives Is True