For which of the following would an advertiser be most likely to use a sales-oriented objective?
A) a direct response ad for a record album
B) a commercial for a new type of electric-powered automobile
C) a political announcement
D) an anti-drug public service announcement
E) a commercial comparing Verizon to AT&T
Correct Answer:
Verified
Q22: _ is an approach to setting advertising
Q29: Direct-response advertisers generally set objectives and measure
Q31: The carryover effect:
A)has no impact on sales
Q32: Which of the following statements about communications
Q34: The concept of advertising expenditures producing long
Q35: Which of following is a likely problem
Q35: Advocates of communication-based objectives for advertising propose
Q37: "Encouraging current drinkers of Coca-Cola to drink
Q39: Which of the following statements regarding the
Q41: In 2007,Cingular acquired AT&T but renamed itself
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