The increasing number of channels available to TV viewers and the prevalence of remote control operated television sets lead to:
A)program ratings through the audimeter
B)the development of a system to measure commercial ratings rather than just program ratings
C)share of audience measures
D)total audience measures
E)the people meter being replaced by the personal participation direct audience collection system

Question

Quizplus · Accepted Answer

The increasing number of channels and prevalence of remote control led to the development of a system to measure commercial ratings rather than just program ratings. This is because it became harder to measure program ratings accurately with so many channels available, so the focus shifted to measuring the viewership of specific advertisements. This system, known as the commercial ratings system, provides more detailed information about who is watching ads and helps advertisers make informed decisions about where to spend their money.

The Increasing Number of Channels Available to TV Viewers and the Prevalence