The Nielsen Station Index (NSI) refers refers to local television markets as:
A)areas of dominant influence
B)metropolitan rating areas (MRAs)
C)designated market areas (DMAs)
D)local markets
E)geodemographic areas

Question

The Nielsen Station Index (NSI) refers  refers to local television markets as:
A)areas of dominant influence
B)metropolitan rating areas (MRAs)
C)designated market areas (DMAs)
D)local markets
E)geodemographic areas

Quizplus · Accepted Answer

The term "designated market areas" (DMAs) is commonly used in the media industry to describe local television markets, and it is the term used by the Nielsen Station Index (NSI) to measure television audience size and composition. DMAs are defined by Nielsen based on the television viewing patterns of households in each area, and they are used to determine which television stations are eligible for local ratings measurement and to provide advertisers with a standard framework for buying and selling television advertising time in specific markets. Therefore, Choice C is the best choice.

The Nielsen Station Index (NSI) Refers Refers to Local