Nielsen Media Research's new A2/M2 system is designed to measure ______________,the focused mental and emotional connection between a consumer,a media vehicle,and a brand's message.
A)excitement
B)engagement
C)entanglement
D)entrepreneurship
E)entropy

Question

Quizplus · Accepted Answer

The question is asking for the term used to measure the "focused mental and emotional connection" between a consumer, a media vehicle, and a brand's message. The term that best fits this description is "engagement," which refers to the level of attention and interest that a consumer has in a particular piece of content or marketing message. A) "Excitement" may be related to engagement, but it does not capture the full meaning of the term. C) "Entanglement" and E) "Entropy" are not relevant to the concept of measuring consumer engagement. D) "Entrepreneurship" is not relevant to the concept of measuring consumer engagement.

Nielsen Media Research's New A2/M2 System Is Designed to Measure