Compared to television,radio has:
A)fewer segmentation opportunities.
B)longer buyer lead times for preparing and placing ads.
C)greater reach and lower frequency opportunities with individual stations.
D)more national network advertising.
E)more of a local flavor.

Question

Quizplus · Accepted Answer

Radio often has more of a local flavor because many radio stations cater to local audiences and provide content that is relevant to the local community, unlike television which often has a broader, national focus.

Compared to Television,radio Has