Television networks welcome new viewership measures like Nielsen's Extended Home study,arguing that:
A)considerable viewership occurs hotel rooms,bars and airports
B)most advertisers and agencies have no confidence in the current system of measurement
C)fewer consumers live at home
D)Local stations are encouraging viewership through non-traditional media
E)this will reduce the cost of advertising

Question

Quizplus · Accepted Answer

The article states that television networks welcome Nielsen's Extended Home study because they acknowledge that a significant portion of viewership occurs outside of traditional home settings, such as hotel rooms, bars, and airports.

Television Networks Welcome New Viewership Measures Like Nielsen's Extended Home