The ratings periods during which viewing audiences in every television market are measured are known as:
A)program ratings
B)designated market periods
C)audience measurement intervals
D)audience shares
E)sweeps

Question

Quizplus · Accepted Answer

Sweeps is the industry term used for the ratings periods during which viewing audiences in every television market are measured. During these periods, networks and local stations try to boost their ratings by scheduling special programming, often featuring guest stars or unusual thematic episodes to attract more viewers. Therefore, the option E is the correct answer. The other options are either incorrect or not the most specific term used industry-wise.

The Ratings Periods During Which Viewing Audiences in Every Television