The share of a television audience indicates the:
A)percent of the defined target market that is exposed to a message at least once during the relevant time period
B)percent of those television sets in use at any time that are watching a particular program
C)average number of exposures of a message received by each member of the target market
D)percent of all households owning a television set that are watching a particular program
E)number of people who responded to a televised direct-response ad

Question

Quizplus · Accepted Answer

The share of a television audience is the percentage of all households with televisions that are tuned into a specific program at a particular time. It indicates the popularity of a program and helps networks determine advertising rates. It does not take into account the target market or the number of exposures per member.

The Share of a Television Audience Indicates The