Which of the following statements about radio as an advertising medium is true?
A)Radio is characterized by highly specialized programming that generally appeals to narrow segments of the population.
B)Radio has evolved into primarily a local advertising medium.
C)Radio advertising revenue exceeded more than $20 billion in 2007.
D)Radio has been called the Rodney Dangerfield of media.
E)All of the above statements about radio as an advertising medium are true.

Question

Quizplus · Accepted Answer

Radio is known for its specialized programming, local advertising focus, significant revenue in past years, and the perception of being undervalued, making all statements true.

Which of the Following Statements About Radio as an Advertising