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One of the Concerns Over the Method Used by

Question 101

Multiple Choice

One of the concerns over the method used by


A) the sample size used to measure national viewing audiences
B) measuring viewership of commercials not just programs
C) the use of the people meter to measure national viewing audiences
D) an inability to measure people viewing TV outside the home environment
E) an inability to measure whether people are actually watching or simply have the television on for company

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